Japan’s refined culinary traditions take center stage in Bonifacio Global City with the opening of Hiro Premier Japanese Yakiniku, now serving guests at its elegant new branch on the 5th level of SM Aura’s Skypark. Renowned for precision grilling, premium-grade wagyu, and authentic Japanese hospitality, Hiro Premier offers a dining experience that transcends the ordinary—crafted especially for Manila’s discerning meat lovers.
At the heart of Hiro Premier’s culinary promise is its exclusive partnership with Daikichi Japanese Black Wagyu Farm, one of Japan’s oldest and most revered wagyu producers. Established over 400 years ago during the Edo period, Daikichi Farm is celebrated for its integrity, ethical farming practices, and unwavering commitment to excellence. Located in Japan’s pristine Shiga Prefecture, the farm produces A5-grade Omi Beef, one of Japan’s famed Sandai Wagyū—the “Three Great Wagyu” alongside Kobe and Matsusaka.
A5: The Pinnacle of Perfection
A5 Wagyu represents the highest standard in Japan’s beef grading system, determined by the Japanese Meat Grading Association (JMGA). The “A” denotes the highest yield of meat from a single carcass, while “5” signifies exceptional quality based on marbling, color, texture, and fat quality. The result is beef with exquisite marbling and a melt-in-your-mouth texture—often described as edible velvet, offering an unmatched umami depth and buttery tenderness.
Each cut of Hiro Premier’s A4 and A5 Wagyu is flown directly from Japan, ensuring impeccable freshness and authenticity. Every slice tells a story of heritage, patience, and craft—faithfully honoring the Japanese principle of raising with integrity.
The Spirit of Omotenashi
Beyond its premium meats, Hiro Premier embodies the spirit of Omotenashi, Japan’s distinct philosophy of heartfelt hospitality. From the temperature of each grill to the sequence of plating and the rhythm of service, every detail is thoughtfully orchestrated by a Japanese-trained team dedicated to delivering a seamless, soulful dining experience.
At the helm of the kitchen is MasterChef Shogo Izawa, a Tokyo-born, award-winning culinary artist with over four decades of experience. A world cooking champion in England and Taiwan, Izawa has lent his talent to prestigious international events, including the GRAMMYs in the United States. His quiet discipline, deep respect for ingredients, and mastery of grilling rituals elevate Hiro Premier’s offerings to a fine art.
“Opening our SM Aura branch is a celebration of Japanese culinary artistry,” says Chef Izawa. “We are proud to bring the very best of Japan—from pasture to plate—right here in Manila.”
A Sanctuary of Japanese Elegance
Stepping into Hiro Premier feels like entering a serene Japanese haven. Minimalist wood and stone interiors evoke a tranquil Zen atmosphere, enhanced by soft pendant lighting and the gentle presence of bonsai trees. Guests can dine in style—whether at private rooms for intimate gatherings, leather-cushioned booths for families and friends, or personal grill counters designed for solo or couple diners seeking quiet indulgence. Every corner reflects understated luxury and Japanese precision.
Whether you’re celebrating a milestone, hosting a business dinner, or simply treating yourself to the world’s finest wagyu, Hiro Premier Japanese Yakiniku at SM Aura promises an unforgettable sensory journey—one defined by depth, discipline, and distinction.
Now open at the 5th Level, Skypark, SM Aura, Taguig City. Follow @hiro_premier on Instagram or call +63917 120 0282 for reservations.
